A Guide To Using Internal Linking To Increase Website Traffic

A Guide To Using Internal Linking To Increase Website Traffic

In the search engine optimization (SEO) world, internal linking refers to linking one page of your website to another page on your site. Internal linking can help web admins increase website traffic by sending relevant traffic from one page to another. However,  it’s not enough to just add links to pages on your site; you have to link strategically which is why you should visit studiohawk melbourne, since they specialize in this field.

This guide explains how it all works, why it’s essential, and what steps you need to take to start today. If you’re looking for an in-depth resource on internal linking that doesn’t skimp on facts or explanations, this guide is for you!

Why Internal Linking Is So Important

Internal linking is a vital component of SEO (search engine optimization). The only problem? Most people don’t know how to properly implement it. With an internal link, you are creating a connection from one piece of content on your website to another. 

For example, if you have a movie category on your website and have written an in-depth review about The Godfather and placed that review under that category, you would then create a hyperlink within that review directing back to the movies page. Inbound links are vital for SEO because they give more credibility and trustworthiness to your website in Google’s eyes.

How Do I Set Up An Internal Link?

If you have a website, chances are you already know that internal linking is one of the most important ways to build a quality backlink profile. However, many people don’t understand how to set up an internal link. Here’s a quick guide that will help you get started: 

  • Choose a page on your site to be the hub of your content 

When you are creating and promoting content on your site, it’s best to choose one page as your hub for all of your posts. Every time you add or update a stick or piece of content on your site, there will be a direct link from that page to all other pages on your site with related information. 

  • Create an outline for all of your pages 

Once you’ve chosen a page to be your hub, create an outline for all your other pages. Think about what keywords you want those pages to rank for in search engines and include them in each title so that when someone searches for those keywords, they end up on one of your relevant pages. 

  • Make sure you have links from each page back to the hub 

Every single page on your site should have links back to your main hub page so that users can easily navigate through all of the content available on your site. 

Why are Some Links Blue And Some Red?

Clicking on a blue link within your content brings you to another page on your website. Clicking on a red link takes you off your website and directs you to another page on a different site. Some links are blue, and some are red; which color used for any given link depends upon where that link will send visitors after clicking it. The links may be: 

  1. internal – they stay within your site 

  2. external – they take visitors offsite 

  3. exit – they take visitors out of your site altogether 

  4. other (which can include no-follow, javascript links, etc.) 

  5. none – their purpose is undefined at present 

  6. broken – they don’t work or have been removed from your site 

Which Way Should I Point My Links?

When it comes to internal linking on your website, there are two ways to go: pointing links down and pointing them up. Which way is best? The answer depends on how many pages you have and what type of information those pages cover. For example, if you have a lot of content on a particular subject, which makes sense to link more than one page together, then you should point your links down. But for a smaller site with only a handful of pages about various topics, a single internal link at each level might be enough to keep visitors from getting lost.

How Many Links Should I Have On Each Page?

The number of links you should have on a given page is somewhat of a moving target. For example, it’s impossible to know what kind of content your visitors will engage with and how long they’ll stay on your site. And it’s worth remembering that some link research has indicated that too many links can be wrong. That said, we still recommend aiming for 4-6 quality links per page—enough to give Google some choices but not so many that you look spammy or overdone

Why Are My Anchor Texts Not Working Properly?

Your anchor texts aren’t working correctly for two reasons: one, you’re not using them; and two, they aren’t pointing to where you think they are. If your links don’t lead to your intended destination, whether that’s another page on your site or a completely different website altogether, it will hurt your ability to drive traffic. 

What About Google Panda and Penguin Updates?

Unless you’ve been living under a rock for most of 2012, you’ll know that Google has recently run some significant updates to its algorithm to try and control link manipulation and punish poor-quality content. This means it might be time to change things up if you have links from low-quality sources or pages that aren’t very relevant to your industry. 

Focus on quality over quantity in your link building and always check that all of your content is relevant; internal linking can help with both issues by letting people find more information about topics they are interested in from within your website. Plus, there are two types of links – follow and nofollow – so you can build good quality links without damaging your ranking.

Why Does This Work?

What do users expect to see when they search for internal links? They’re looking for other pages on your site. Even if you have dozens or hundreds of pages, users won’t find them independently. Your job is to lead them to your content by using anchor text that promotes and previews a page’s content. 

This method isn’t as effective as most people think; try not to use more than one internal link per paragraph, and don’t be afraid to let pages go without linking back. Of course, it goes without saying that all internal links should lead back home when applicable.

Utilizing SEO On Your Own eCommerce Site

To be honest, that’s outside our scope, as we don’t have our own eCommerce site and don’t know what areas you do. If you run your own eCommerce site (or a store on a more significant site), it would still make sense to use internal linking to increase website traffic. But if you don’t have an eCommerce site, you can still leverage internal linking to drive more engagement on social media channels. In fact, most social media platforms already take advantage of internal linking; just check out any Facebook page or Twitter account and see how they handle it.



Whether it’s SEO, local SEO, or a variety of other aspects within SEO, your website must be built appropriately to take advantage of local links in your industry as well as get help from SEO services like studiohawk melbourne to increase traffic to your website quickly! When you provide value and show yourself as an expert in a particular field, your website will begin to see links through popular searches. Furthermore, don’t forget that if you own a local business and want more customers, you should employ other means such as listing on social media websites. 

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